By Marisa Hochberg : https://e27.co/user/marisa.joelle.hochberg/ Are you an entrepreneur looking to start your own business? Or perhaps you’re already running a successful enterprise and want to expand your reach and visibility? The answer to either of these questions depends on your plans for marketing, which in turn will depend on the name of your company. […]
By Marisa Hochberg : https://marketbusinessnews.com/marisa-hochberg-shares-examples-of-successful-brand-partnerships-and-why-theyre-so-effective/310951/ Today, businesses are constantly under pressure to differentiate themselves from their competitors. That’s why, when you work at a company that wants to stand out from the rest, you’re probably excited about it too. But before you can get excited, you need to know what your new job entails. Rebranding […]
By Marisa Hochberg : https://www.newyorksocialdiary.com/setting-it-off-at-the-parrish/ A brand audit is a check of your brand’s performance. It can be used to identify strengths and weaknesses, as well as opportunities for growth. You cannot carry out a brand audit in isolation – it needs to be integrated into your overall brand strategy. Checklist of brand audits: What […]
By Marisa Hochberg : https://www.vogue.com/article/the-sanctuary-the-surf-lodge-new-wellness-venue Whether it’s a new product introduction or brand refresh, marketers face a constant challenge: how to set expectations with patients and target the right audiences for different communications strategies. To drive sales and increase your brand’s relevancy in the eyes of your target market, you need an integrated marketing strategy […]
By Marisa Hochberg – https://www.pinterest.com/marisajoelle3/ When it comes to rebranding your business, choosing the right agency is an essential step. There are many aspects that should be considered, such as your company’s goals, mission statement, and corporate culture. These elements should be repurposed and documented. This will help your employees understand the new image of […]
By Marisa Hochberg – https://www.facebook.com/people/Marisa-Hochberg/100067299108691/ Better logo placement on product packaging can help increase brand visibility andsupport brand identity. A recognizable logo announces a brand’s global identity, andconsumers are drawn to logos that connect with their emotions. This can lead to apositive brand experience, and repeat purchases. When designing productpackaging, it is important to choose […]
