By Marisa Hochberg : https://www.youtube.com/watch?v=z1OgSJybo0Q

When you own your own small business, you’re the face of your company. And while that might not sound like a big deal, it is. Your small business has a face, and it needs to look professional if it is going to succeed. In order to help your small business look its best, you need to know about branding. The word brand can have many different meanings for different people in different circumstances. For some people, a strong brand is one that they trust and feel comfortable associating with. For others, the meaning of a strong brand could be very different.

A strong brand for one person could be an unknown or an untapped potential that lies dormant within the brand and waiting for the right set of circumstances to reveal itself. The point being that everyone has their own ideas about what constitutes as having a strong brand or not, which means that finding a way to identify with your particular situation as well as others will be necessary in order to successfully establish yourself as the face of your small business.

What is branding?

Branding is the process of creating a signature look or image for a product or service. Whether it’s a restaurant, a car, a product, or even a small business, the brand is what people know and associate with. The brand is created by the materials your company uses in its logo, colors, fonts and graphics. All of these elements work together to create the overall look and feel of your business.

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What Does Good Branding Look Like?

A lot of this will come down to your business and what kind of branding strategy works best for you. Before you even start thinking about what your brand should look like, you need to think about what you want your brand to be. There are a few things you should be thinking about when trying to establish your brand as a part of your small business.

– How does your brand look? What does your logo look like? What colors does it use? What does your letterhead look like? If you have a website, what kind of look and feel does it have? Is your logo big and bold or is it more subtle?
– What does your brand stand for? Is it the name of your business, the name of a product you sell, or both? Does the name you choose make sense and tell people what your company is all about? If you’re not sure, that’s okay. First, you need to know what you want your brand to be. Once you know that, you’re in a better position to pick what your brand actually is.

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How to Establish Your Small Business as a Brand

With all of the branding principles in mind, now you just need to put them into action.

– Choose a Name for Your Business: For your business to have a name, you need to choose a name for it. A good name for your small business will have a catchy, memorable, and easy-to-say name. The name of your business can also be used for your signage and marketing materials.

– Pick a Logo for Your Business: A logo is the visual representation of your brand and will be the first thing people will see when they see your company. A logo needs to be memorable, easy to understand, and consistent. A logo should not be something too creative since it will be used in many different situations.

– Design a Letterhead for Your Business: A letterhead is a piece of paper (or via email) that includes your logo and a brief description of your business. It’s something you will use to send out your invoices, correspondence with customers, and as a reference for any legal documents.

– Get Business Cards Made: Business cards are a great way to let people know who you are and what services you provide while letting them take a quick peak of your logo and information.

– Update Your Social Media: It can be easy to get caught up in the creative process of branding, but when it comes to your small business’ social media, you need to keep it simple. You don’t want to be too flashy when you’re trying to establish your brand as a part of your small business, so keep your posts simple and keep it to a consistent look across all of your social media profiles.

– Use SEO-Friendly Tags and Keywords: Your website is a great place to include a bio and any other information that you would like potential customers to know about you. Your social media profiles are also great places to include keywords that people can use to find you online.

Don’t Over-Think It – Just Have Fun!

Ultimately, branding is all about connecting with your customers and establishing yourself as a dependable and trustworthy name in the market. You don’t need to decide on a strategy for your brand ahead of time or try to micro-manage every element of the process. As long as you pick something that you believe in and that makes you feel confident in your product, you should be able to successfully brand your small business. When you’re thinking about how to establish your small business as a brand, keep things fun. Remember, you aren’t trying to re-create the image of a big brand or try to look like someone else. You need to be yourself, and you need to incorporate aspects of your branding into that.

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Conclusion: Bottom line

There are no specific rules or formulas when it comes to branding. It comes down to what works best for your company: what feels right, what is fun, and what expresses who you are. The good news is that once you’ve decided to brand your small business, you’re well on your way to developing a strong and memorable brand. It’s important to remember that branding is a long-term investment, so don’t be afraid to take your time while you’re developing your brand. You might be surprised at how many small businesses don’t have a clear brand and marketing strategy in place. That’s simply not good enough. You need to establish your brand as soon as possible in order for it to succeed.