When you own your own small business, you’re the face of your company. And while that might not sound like a big deal, it is. Your small business has a face, and it needs to look professional if it is going to succeed. In order to help your small business look its best, you need […]
Are you an entrepreneur looking to start your own business? Or perhaps you’re already running a successful enterprise and want to expand your reach and visibility? The answer to either of these questions depends on your plans for marketing, which in turn will depend on the name of your company. If you’re thinking about starting […]
Today, businesses are constantly under pressure to differentiate themselves from their competitors. That’s why, when you work at a company that wants to stand out from the rest, you’re probably excited about it too. But before you can get excited, you need to know what your new job entails. Rebranding a company is challenging for […]
A brand audit is a check of your brand’s performance. It can be used to identify strengths and weaknesses, as well as opportunities for growth. You cannot carry out a brand audit in isolation – it needs to be integrated into your overall brand strategy. Checklist of brand audits: What do you want to achieve […]
Whether it’s a new product introduction or brand refresh, marketers face a constant challenge: how to set expectations with patients and target the right audiences for different communications strategies. To drive sales and increase your brand’s relevancy in the eyes of your target market, you need an integrated marketing strategy that includes a thorough understanding […]
When it comes to rebranding your business, choosing the right agency is an essential step. There are many aspects that should be considered, such as your company’s goals, mission statement, and corporate culture. These elements should be repurposed and documented. This will help your employees understand the new image of your business. It is essential […]
