By Marisa Hochberg : https://e27.co/user/marisa.joelle.hochberg/
Introduction:
In the digital world, TikTok is one of the fastest growing social networks in the world. There are 800 million active users who use this platform every month, and 500 million users use this platform at least once per day. TikTok was downloaded more than YouTube, Instagram, and Snapchat in 2018.
Most users are accessing the platform to create and share entertaining videos or watch other user’s videos. According to the data, the user spends an average of 54 minutes per day on TikTok. It is the big advantage of marketers to reach your target audience and promote your brand to wider people.
Influencer marketing is more popular on every social network, TikTok is also the best source to reach your products and services to a loyal audience through relevant influencers.
Here are 10 interesting case studies about TikTok influencer marketing that will help you to gain huge potential on TikTok!
Let’s get started.
Popular TikTok Influencer Campaigns:
1. Target – Vera Bradly
Target is a popular back to school theme influencer campaign that has 2.9 million TikTok followers. She uploaded video clips on TikTok, such as visiting targets and buying their products and services.
Their video’s goal is to boost brand awareness of both target and Vera Bradley self care products. Victoria Bachelet is an ideal women influencer for this campaign, and they clearly labeled their product videos as TikTok ads.
2. Navneet Education Limited
Navneet provides education based services such as supplementary study materials and more education products and services. They provide simple tricks and ideas for students to understand the basic concepts quickly. All of their products include the 21MLQ sets, which describe the quick last minute revision.
Eighth TikTok influences the world with Navneet to establish its message and reach its products and services to a massive audience. Navneet’s TikTok campaign generated 3.4 million views and 1600 comments.
3. EA Sports – Gil Croes
EA sports campaign with TikTok influences to promote lots of their gaming services. EA company recognizes that TikTok has a popular gaming subculture because of the recognition of its young audience.
The hashtag #fortnite has gained 29.5 billion views, and #apexlegend has gained 546.6 million views on TikTok. These are the popular influencer campaigns on EA sports. Another TikTok influencer named Gil Croes uploaded a funny video like playing plants vs zombies. It is more popular on TikTok, and it has received huge followers within a short time.
4. TROPICO – Upfluence
TROPICO is a popular drink juice brand, and the company works with both Instagram and TikTok platform to promote their drink. Its campaign name is called the “true colors” campaign, and it has gained more than 439,000 engagements via 21 influencer campaigns and 68 publications.
TROPICO aimed to increase their social visibility on TikTok to engage their audience. And, their second goal was to target a younger demographic and turn TikTok followers into customers. Tropico’s TikTok influencers made and uploaded 9 engaging videos among 1.8 billion followers. It also gained 61,000 TikTok likes and 267000 TikTok views.
5. F’real – HauesterFamily
F’real is one of the most popular milkshake food brands across Canada and the US. F’real campaign with the hauesterfamily influence account on TikTok. They make more funny videos about their everyday life. Haueterfamily video didn’t benefit the f’real product, but the way of using it attracts a huge amount of attention, so people are likely to buy their products.
Haueter improves the f’real official TikTok account, and it now has 523.7K followers and 9.7 million likes. F’reals also generated millions of views and likes on their TikTok videos and gained more than 120 million impressions.
6. Walmart – Montanatucker
Influencer marketing is the most popular marketing strategy in the social media world. Even TikTok has higher influencers; they are teenagers and young users. Walmart campaign with TikTok influencers with the name of black Friday theme using the hashtag #DealDropDance.
Walmart partners with six influencers on TikTok to encourage their followers to upload videos of themselves expressing the benefits of Black Friday savings at the store. It is the most popular and highly effective video on TikTok, and it has reached over 17 million TikTok followers.
7. Warner Music Group
Warner music group partners with an influencer marketing campaign focused on promoting DJ Bo Pare REMIX, Mexico, Justin Queries, and more.
They partner with six different TikTok influencers with a loyal reach of videos and activities. These 6 influences reached 1,50,000+ likes and 8,30,000 combined followers. These campaigns’ average engagement rate is more than 17%, and 13.4K user generated videos.
8. Benny Blanco – Universal
Benny Blanco is a US-based singer and songwriter, and they signed to universal records to release their new single graduation. They work with the leading TikTok agency “fanbytes” and get unique challenge ideas and identify the perfect TikTok influencer campaign.
They utilized the classic TikTok features to show their talents at each of the schools and graduations. Also, they used the tag #schoolyears to show all the videos together with effects sounds on TikTok. The #schoolyears gained 6 million views with 1 million hearts, and more than 81000 users participated in these challenges and created their content on TikTok.
9. Blinger – Jasmine Gonzalez
Blinger partners with the great TikTok influencer named “jasmine Gonzalez.” Jasmine makes her own video, like takes her brother’s shoes and decorates them. And, then their brother was so excited after watching the shoe. The video simply describes a before and after video and then focused on her brother’s joy when he saw his shows back.
Like many TikTok influencer campaigns, make their videos humorous, and it makes people more excited and entertained!
10. ACCA – Fanbyte
ACCA: Association of chartered certified accountants is one of the more engaging brands to partner with TikTok influencer marketing. They delivered active and relevant information for Gen Z users, and they had to experiment with transcendent and traditional messages.
They partner with a leading influencer marketing agency Fanbyte, to visit accountancy firms and create short data to share with their loyal followers.
Facts Of TikTok Influencer Marketing
Influencer marketing reach grew 57% in 2020
According to the data, TikTok’s sponsored posts gained 7,806 unique views and impressions, and It is 57% more than the previous year.
TikTok influencers activity increased 130%
TikTok analysis with the hashtag #ad shows 1X sponsored TikTok influencers participated in 2019, and the count will increase 2.3 times in 2020.
GenZ is the most expensive demographic
According to the survey of over 5000 influencers, Gen z has the highest revenue rate for all TikTok categories.
Conclusion
Undoubtedly TikTok is one of the most significant social media platforms in the world. Many brands try to use this platform and work with some of the best TikTok influencers to promote their brand and products to a huge number of people.
The above 10 reports about TikTok influencers will help you to increase your brand popularity and run a successful marketing campaign on TikTok!