Instagram is an American photo and video sharing app owned by Facebook and recreated by Mike Krieger and Kevin Systrom. It was initially launched in October 2010 on iOS and on the Android version in April 2012.
In the beginning, Instagram has reached up to 25,000 users in a single day. But in recent days, Instagram users are increasing tremendously. The wider audience helps many marketers to enhance their brand and sell their products. Instagram is coming up with the latest updates to make your followers engaging with your product. It is essential to know the latest statistics about Instagram before marketing a product.
Here are some exciting stats about Instagram
- More than 1 billion monthly active users.
- 500 million people use Instagram stories.
- There are 51% of females and 49% of men using Instagram.
- Every user spends an average of 30 minutes per day.
- 81% of people use Instagram to search for products and discover new things.
- More than 130 million people tap shopping posts every month.
- There are 50% of people visited a website to purchase after seeing a product
- 25 million active business profiles.
- 0.96% is an average post engagement of Instagram business profiles
Recently, Instagram launched an excellent feature called Reels to engage new audiences with your Instagram page.
What Are Instagram reels?
Reels grant you to create and edit 15-second short-videos, add music and effects and let you share with your friends and followers, which is similar to Tik Tok. If you are a public account, it is an excellent opportunity to share your video with larger Instagram communities on the explore page. Reels are ultimately an entertainment tool, so create your videos in a fun and engaging way to reach out to more people.
Instagram reels include video editing tools to create your videos more attractive. Also, reels allow you to combine multiple videos with an align feature. There is a slight difference between Instagram reels and stories, stories are only shared with your followers, but reels are shared on the explore page to a wider audience (if your account is public).
How to Create Instagram Reels:
To create reels, click the reels option at the bottom of the Instagram camera. There you can see more editing options on the left side of the screen. The tools are,
Using the Audio option, you can search for your favorite song or choose audio from the Instagram music library, or select trending audio, which will be easy for the audience to notice your video. Remember, your audio is to be more clear and audible to your viewers. This is possible if your account is a personal account. For business people, use the original audio.
You can use several effects from the Instagram gallery and add text and stickers to make your reels more creative. Instagram allows you to record multiple video clips by using this effect.
Timer and Countdown:
The timer feature allows you to record your videos hand-free, which is useful for shooting a video on your own, and once you press the record button, the countdown starts from three before recording the video.
Align helps you line up your videos before starting your next video. While starting another video, there is an align option giving transition clips to combine your previous video. It gives a way to add your new friends to your video.
The speed feature allows you to speed up or slow down your reel video. Use this option while providing a tutorial video by speeding up your process.
Instagram Reels Statistics That You Need to Know
Now you have an idea about what Instagram reels are and how to create reels. To get a better understanding, you need to know the latest Instagram stats of Reels in 2021 and start relating it to your Instagram marketing strategy.
1. Instagram Reels launched in Brazil:
In November 2019, Instagram started creating a new video feature known as “reels” in brazil. It is more similar to the Chinese video-sharing app TikTok. Since Brazil is one of the biggest marketplaces of Instagram, they planned to launch this new feature in Brazil in 2019 and is named as Cenas.
Instagram introduced its new feature in brazil just to check how it works, but unexpectedly, it goes well and reaches more people.
2. Instagram User Increased in Brazil:
Before the launch of reels, Brazil saw only a 1% increase in users every month on Instagram. But after the reels’ launch, between October 2019 to November 2019, Instagram users increased by 4.34%. Also, now more than 95 million people in Brazil are using Instagram reels.
3. Reels Expanded to France and Germany in 2020:
After the reels growth in Brazil, Facebook expanded it to France and Germany on June 24, 2020. These two countries are one of the international markets of Instagram. And Instagram reels are quickly spread over the world.
4. Instagram Downloads Increased in India:
Before reels launched in India, there were 7 million new downloads and 100 daily users between June 10 to July 10. Instagram reels were introduced in India on July 12, 2020. From July 12 to August 12, more than 7.8 million people downloaded Instagram. Within 30 days, Instagram downloads have increased by 11.4%.
5. Instagram Daily Active Users in India:
In India, there are more than 100 million active users who use Instagram every day. And after the launch of reels, it reminds the same count. In India, many people are using Instagram to promote their products and enlarge their business. Reels are a great place to market your products to a massive audience. Nowadays, Instagram has changed to an online business platform.
6. Average Time Spent on Instagram:
Every person spends a minimum of 50 seconds on Instagram every day, and a new feature reel has increased the time spent on Instagram. Additionally, in India, the average time spent on Instagram is increased by 3.5%.
Many people use Instagram to search for new brands and buy new products. Creating more funny videos will increase your user engagement, such as likes, views, and comments on Instagram reels will make your content popular.
7. Every Business Account Post Once Per Day:
There are many business accounts on Instagram, and 90% of Instagram users follow at least one business profile. More than 25,0000 posts uncover the best posting time. You should know the active time of your followers using the Insights option and post your content at that time to cover your audience.
8. Use Reels in Your Stories:
Half of the people use Instagram stories daily, and it is the right place to showcase your brand and business. 58% of people say they are more interested to see stories about brands. Get more views for your Instagram reels by posting them on stories and increase your engagement rate by enhancing your business to many audiences.
9.Enhance Your Business by Reels:
Instagram reels are a perfect place to improve your business. 27.90% of users follow a business account. Instagram reels are one of the business tools. Every month 1.46% of Instagram users convert their accounts to business accounts. The average post engagement rate for an Instagram business account is 0.96%
10. NFL Team Using Instagram Reels:
NFL teams are one of the most popular accounts on Instagram. They are using reels to increase their followers, and they got 67% off more engagement for their reels than regular posts. They have seen a 121,800 engagement for a single reel.
11. Louis Vuitton Gets 7M Views:
Louis is also one of the most famous people on Instagram. Louis was a fashion designer; she created reels based on her fashion and beauty products. It will reach more people, and she has more than 7 million views for her reels.
12. Sephora France Gets 453k Views:
Sephora sells beauty and makeup products; she creates reels for her brand in a unique and attractive way, which helps her get 453.00 views for her reels.
How To Use Reels for Your Business?
Instagram reels provide an excellent way to build your brand by reaching out to many new audiences. From the above statistics, you will come to know the importance of reels for marketers to grow their business. Here are some tips to bring out reels to develop your business.
- Create educational content about your product usage with the perfect caption.
- Show your products in the video by explaining the benefits. This helps to drive traffic and convert your audience to customers.
- Shoot a making video of your product in an engaging way to create brand trust.
- Use relevant hashtags on your reels to increase your visibility.
- Make your video fun and meaningful since most people use Instagram for relaxation purposes.
- Reach out to your potential customers and get feedback about your brand by recording a video and post on your reels to gain more customers.
- Give a video with valuable tips to be used in their personal life, which will be a great option to grab your audience’s attention.
- Notice your competitor how they deliver the content to audiences and use the tricks in your content to increase your followers.
Instagram reels are a great addition to Instagram. It offers something different from Instagram stories. Reels can be shared with an entire community on Instagram on the explore page, only if you are a public account. But stories only available for your followers. Use Instagram reels for your brands and make them work for your business.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.